Afterpay Holiday Campaign

Afterpay (also known as Clearpay in the UK) is a buy now pay later service that lets people split large purchases into 4 interest-free installments over time. The Afterpay team reached out to Instrument to partner in the creation of their global 2025 holiday campaign. I led a team of designers and motion designers in establishing campaign look-and-feel, art-directing a two-day shoot with partner merchants, and final production of all of the assets across four different campaign phases. Together, we created moments of calm for consumers in what is normally a hectic season. Gift thoughtful, pay thoughtful.