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Insomniac

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Insomniac

Hello Design partnered with Insomniac—the parent company of electronic music festivals such as EDC, Beyond Wonderland, and Escape—to redesign its digital presence. I did several production design tasks for their website launches and animated a series of social posts and web assets. One vignette directed users to Insomniac’s experience stream, a mobile experience developed by Hello Design to give Millenial and Gen Z fans a collection of exciting interactive micro-moments without requiring an app download. The rest of the vignettes featured characters called The Insomniacs, who were designed to promote the festival’s values and positive vibes.

Design • Animation

Produced at Hello Design • For Insomniac • Creative directed by Hiro Niwa • Designed by Hajime Himeno, Ayla Kim, and Katarina Klask • Project managed by Patricia Chai and Sara St Hilaire

Personal

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Personal

I love bright designs and bouncy characters. I occasionally get to work on projects for myself, friends, and family that range from wedding collateral to YouTube intros to small websites.

Illustration • Design • Animation

For myself, Yoga for Normal People, Amulet Technologies, and Playa Creative Partners • Designed by Katarina Klask

BCI – Court & Rowe

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BCI - Court & Rowe

Court & Rowe, a part of the BCI Brands family, is a lifestyle brand that brings pop and personality to wardrobe classics for the modern woman. While BCI Brands typically specializes in fashion lines built for department stores, Court & Rowe is its first direct-to-consumer brand. Hello Design launched and ran its Shopify website, social media presence, and email campaigns. I was brought in to establish Court & Rowe’s motion language for social media and digital advertising. I also designed emails, icons, and digital lookbook spreads for the brand.

Illustration • Design • Animation

Produced at Hello Design • For BCI • Creative directed by Gaelyn Jenkins • Designed by Olivia Taylor and Katarina Klask • Copy written by Kirby Bittner and Megan Youngblood • Project managed by Kate Chapman and Caroline Langella

Amazon – The Marvelous Mrs. Maisel

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Amazon - The Marvelous Mrs. Maisel

The Marvelous Mrs. Maisel is a highly acclaimed series from Amazon Studios. Hello Design partnered with their internal marketing team to create a digital destination for both fans of the show and Emmy judges to learn more about its real-world events, activities, and promotions. I had the pleasure of animating all of the interactive elements on the site and its official launch announcement for Instagram. The site won a Webby Award in the Television & Film category for 2021.

Animation

Produced at Hello Design • For Amazon • Creative directed by David Lai • Designed by Gaelyn Jenkins, Hajime Himeno, Paul Kim, and Katarina Klask • Developed by Justin Blackwell, Scott Moore, and Daniel Hovey • Copy written by Michael Savage • Project managed by Szu Ann Chen, Brian Groff, and Sara St. Hilaire • Content coordination by Maggie Beasley

Meta – Facebook, Instagram, and Messenger

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Meta - Facebook, Instagram, and Messenger

I’ve worked with a wide array of clients that fall under the Meta umbrella. From character motion studies to PDFs and on-platform ads to sizzle reels, I’ve designed, animated, and directed projects that seek to bring people together across the entire range of the company. There’s too much work to put in one place, but here are a few of my favorites for Meta, the AR VR team, Instagram, Facebook Marketplace, Facebook Shop, and Messenger for Kids.

Design Direction • Illustration • Design • Animation • Programming

Produced at Hello Design • For Meta • Creative Directed by David Lai, Gaelyn Jenkins, and Tracy Hung • Design Directed by Katarina Klask • Designed by Jenai Kaeo, Ayla Kim, June Park, Derek Yang, Bianca Austria, Jenna Kwon, Olivia Taylor, and Tracy Hung • Accounts managed by Miles Diggins, Brian Groff, Kate Chapman, and Lauren Stephenson • Projects managed by Lana Limon, Jonathan Colquitt, Caitlin Miller, and Larzine Wright