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Grammarly Keynote

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Grammarly Keynote

Grammarly is a writing assistant that checks grammar, spelling, punctuation, clarity, and tone, helping users write more effectively across various platforms like browsers, apps, and documents. The Grammarly team partnered with Instrument to produce its first ever keynote as an announcement moment and launching point for their AI product, Grammarly Go. I led a small design team to create the upfront marketing materials, executive deck system that paired with both the live and pre-recorded segments, art direction for the event itself, direction on two separate shoot days, and followup cut-downs and marketing content.

Art Direction • Design Direction • Design • Social • Executive Deck System

Produced at Instrument • For Grammarly

Insomniac

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Insomniac

Hello Design partnered with Insomniac—the parent company of electronic music festivals such as EDC, Beyond Wonderland, and Escape—to redesign its digital presence. I did several production design tasks for their website launches and animated a series of social posts and web assets. One vignette directed users to Insomniac’s experience stream, a mobile experience developed by Hello Design to give Millenial and Gen Z fans a collection of exciting interactive micro-moments without requiring an app download. The rest of the vignettes featured characters called The Insomniacs, who were designed to promote the festival’s values and positive vibes.

Design • Animation

Produced at Hello Design • For Insomniac

Personal

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Personal

I love bright designs and bouncy characters. I occasionally get to work on projects for myself, friends, and family that range from wedding collateral to YouTube intros to small websites.

Illustration • Design • Animation

For myself, Yoga for Normal People, Valley Isle Outfitters, and Playa Creative Partners • Designed by Katarina Klask

Amazon – The Marvelous Mrs. Maisel

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Amazon - The Marvelous Mrs. Maisel

The Marvelous Mrs. Maisel is a highly acclaimed series from Amazon Studios. Hello Design partnered with their internal marketing team to create a digital destination for both fans of the show and Emmy judges to learn more about its real-world events, activities, and promotions. I had the pleasure of animating all of the interactive elements on the site and its official launch announcement for Instagram. The site won a Webby Award in the Television & Film category for 2021.

Animation

Produced at Hello Design • For Amazon

Meta – Facebook, Instagram, and Messenger

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Meta - Facebook, Instagram, and Messenger

I’ve worked with a wide array of clients that fall under the Meta umbrella. From character motion studies to PDFs and on-platform ads to sizzle reels, I’ve designed, animated, and directed projects that seek to bring people together across the entire range of the company. There’s too much work to put in one place, but here are a few of my favorites for Meta, the AR VR team, Instagram, Facebook Marketplace, Facebook Shop, and Messenger for Kids.

Design Direction • Illustration • Design • Animation • Programming

Produced at Hello Design • For Meta

Afterpay Holiday Campaign

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Afterpay Holiday Campaign

Afterpay (also known as Clearpay in the UK) is a buy now pay later service that lets people split large purchases into 4 interest-free installments over time. The Afterpay team reached out to Instrument to partner in the creation of their global 2025 holiday campaign. I led a team of designers and motion designers in establishing campaign look-and-feel, art-directing a two-day shoot with partner merchants, and final production of all of the assets across four different campaign phases. Together, we created moments of calm for consumers in what is normally a hectic season. Gift thoughtful, pay thoughtful.

Art Direction • Design Direction • Design • Storyboarding • Automated Systems

Produced at Instrument • For Afterpay

BCI – Court & Rowe

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BCI - Court & Rowe

Court & Rowe, a part of the BCI Brands family, is a lifestyle brand that brings pop and personality to wardrobe classics for the modern woman. While BCI Brands typically specializes in fashion lines built for department stores, Court & Rowe is its first direct-to-consumer brand. Hello Design launched and ran its Shopify website, social media presence, and email campaigns. I was brought in to establish Court & Rowe’s motion language for social media and digital advertising. I also designed emails, icons, and digital lookbook spreads for the brand.

Illustration • Design • Animation

Produced at Hello Design • For BCI