Insomniac
Hello Design partnered with Insomniac—the parent company of electronic music festivals such as EDC, Beyond Wonderland, and Escape—to redesign its digital presence. I did several production design tasks for their website launches and animated a series of social posts and web assets. One vignette directed users to Insomniac’s experience stream, a mobile experience developed by Hello Design to give Millenial and Gen Z fans a collection of exciting interactive micro-moments without requiring an app download. The rest of the vignettes featured characters called The Insomniacs, who were designed to promote the festival’s values and positive vibes.
Design • Animation
Produced at Hello Design • For Insomniac • Creative directed by Hiro Niwa • Designed by Hajime Himeno, Ayla Kim, and Katarina Klask • Project managed by Patricia Chai and Sara St Hilaire
