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Grammarly is a writing assistant that checks grammar, spelling, punctuation, clarity, and tone, helping users write more effectively across various platforms like browsers, apps, and documents. The Grammarly team partnered with Instrument to produce its first ever keynote as an announcement moment and launching point for their AI product, Grammarly Go. I led a small design team to create the upfront marketing materials, executive deck system that paired with both the live and pre-recorded segments, art direction for the event itself, direction on two separate shoot days, and followup cut-downs and marketing content.

I’ve worked with a wide array of clients that fall under the Meta umbrella. From character motion studies to PDFs and on-platform ads to sizzle reels, I’ve designed, animated, and directed projects that seek to bring people together across the entire range of the company. There’s too much work to put in one place, but here are a few of my favorites for Meta, the AR VR team, Instagram, Facebook Marketplace, Facebook Shop, and Messenger for Kids.