Category: home-page-middle-3

Facebook Power Admin Group (PAG) is a Facebook-driven project to help serve top-performing group admins across the globe. These Power Admins are invited to join regional Facebook-moderated groups where they can connect with other community leaders and get direct support from Facebook itself.

At Hello Design, I directed a team of designers who designed and animated global templates for posts within the subbrand’s groups, collateral for events, and swag to send to group members. Every couple of years, my team oversaw PAG’s brand refresh – here’s the one I established that ran from 2020-2022.

Court & Rowe, a part of the BCI Brands family, is a lifestyle brand that brings pop and personality to wardrobe classics for the modern woman. While BCI Brands typically specializes in fashion lines built for department stores, Court & Rowe is its first direct-to-consumer brand. Hello Design launched and ran its Shopify website, social media presence, and email campaigns. I was brought in to establish Court & Rowe’s motion language for social media and digital advertising. I also designed emails, icons, and digital lookbook spreads for the brand.