BCI – Court & Rowe

BCI - Court & Rowe

Court & Rowe, a part of the BCI Brands family, is a lifestyle brand that brings pop and personality to wardrobe classics for the modern woman. While BCI Brands typically specializes in fashion lines built for department stores, Court & Rowe is its first direct-to-consumer brand. Hello Design launched and ran its Shopify website, social media presence, and email campaigns. I was brought in to establish Court & Rowe’s motion language for social media and digital advertising. I also designed emails, icons, and digital lookbook spreads for the brand.

Illustration • Design • Animation

Produced at Hello Design • For BCI Creative directed by Gaelyn Jenkins • Designed by Olivia Taylor and Katarina Klask • Copy written by Kirby Bittner and Megan Youngblood • Project managed by Kate Chapman and Caroline Langella

Din Tai Fung

Din Tai Fung USA

Din Tai Fung is a popular dumpling restaurant with a worldwide presence. Hello Design redesigned the website for the restaurant’s US branch, and I animated the illustrations our agency developed for the site. Additionally, I brought Din Tai Fung’s mascots to life, animating the brand’s characters for a set of GIF stickers. I set up Din Tai Fung’s GIPHY account so the GIFs are available to use wherever GIPHY’s API is integrated, including applications such as Instagram Stories, iMessage, Slack, and more.

Hello Design also created a landing page for its partnership with Netflix’s Over the Moon. As part of this project, I animated stills of the movie’s characters for a scroll-activated surprise and delight moment.

Illustration • Design • Animation

Produced at Hello Design • For Din Tai Fung USACreative directed by David Lai • Designed by Tracy Hung, Hajime Himeno, Derek Yang, and Katarina Klask • Copy written by Erika Wilder • Project managed by Sara St. Hilaire