Amazon – The Marvelous Mrs. Maisel

Amazon - The Marvelous Mrs. Maisel

The Marvelous Mrs. Maisel is a highly acclaimed series from Amazon Studios. Hello Design partnered with their internal marketing team to create a digital destination for both fans of the show and Emmy judges to learn more about its real-world events, activities, and promotions. I had the pleasure of animating all of the interactive elements on the site and its official launch announcement for Instagram. The site won a Webby Award in the Television & Film category for 2021.

Animation

Produced at Hello Design • For Amazon • Creative directed by David Lai • Designed by Gaelyn Jenkins, Hajime Himeno, Paul Kim, and Katarina Klask • Developed by Justin Blackwell, Scott Moore, and Daniel Hovey • Copy written by Michael Savage • Project managed by Szu Ann Chen, Brian Groff, and Sara St. Hilaire • Content coordination by Maggie Beasley

Meta – Facebook, Instagram, and Messenger

Meta category banner illustration

Meta - Facebook, Instagram, and Messenger

I’ve worked with a wide array of clients that fall under the Meta umbrella. From character motion studies to PDFs and on-platform ads to sizzle reels, I’ve designed, animated, and directed projects that seek to bring people together across the entire range of the company. There’s too much work to put in one place, but here are a few of my favorites for Meta, the AR VR team, Instagram, Facebook Marketplace, Facebook Shop, and Messenger for Kids.

Design Direction • Illustration • Design • Animation • Programming

Produced at Hello Design • For Meta • Creative Directed by David Lai, Gaelyn Jenkins, and Tracy Hung • Design Directed by Katarina Klask • Designed by Jenai Kaeo, Ayla Kim, June Park, Derek Yang, Bianca Austria, Jenna Kwon, Olivia Taylor, and Tracy Hung • Accounts managed by Miles Diggins, Brian Groff, Kate Chapman, and Lauren Stephenson • Projects managed by Lana Limon, Jonathan Colquitt, Caitlin Miller, and Larzine Wright

Facebook Power Admin Group

Power Admin Group decorative banner

Facebook Power Admin Group

Facebook Power Admin Group (PAG) is a Facebook-driven project to help serve top-performing group admins across the globe. These Power Admins are invited to join regional Facebook-moderated groups where they can connect with other community leaders and get direct support from Facebook itself.

At Hello Design, I direct a team of designers who design and animate global templates for posts within the subbrand’s groups, collateral for events, and swag to send to group members. Every couple of years, my team oversees PAG’s brand refresh – here’s the one I established that ran from 2020-2022.

Design Direction • Illustration • Design • Animation

Produced at Hello Design • For Facebook • Creative directed by Gaelyn Jenkins and Tracy Hung • Design directed by Katarina Klask • Designed by Olivia Taylor, Bianca Austria, Jenna Kwon, Katarina Klask, and more (not pictured) • Project managed by Jonathan Colquitt, Tracy, Savannah, and Larzine Wright