Amazon – The Marvelous Mrs. Maisel

Amazon - The Marvelous Mrs. Maisel

The Marvelous Mrs. Maisel is a highly acclaimed series from Amazon Studios. Hello Design partnered with their internal marketing team to create a digital destination for both fans of the show and Emmy judges to learn more about its real-world events, activities, and promotions. I had the pleasure of animating all of the interactive elements on the site and its official launch announcement for Instagram. The site won a Webby Award in the Television & Film category for 2021.

Animation

Produced at Hello Design • For Amazon

Afterpay Holiday Campaign

Afterpay Holiday Campaign

Afterpay (also known as Clearpay in the UK) is a buy now pay later service that lets people split large purchases into 4 interest-free installments over time. The Afterpay team reached out to Instrument to partner in the creation of their global 2025 holiday campaign. I led a team of designers and motion designers in establishing campaign look-and-feel, art-directing a two-day shoot with partner merchants, and final production of all of the assets across four different campaign phases. Together, we created moments of calm for consumers in what is normally a hectic season. Gift thoughtful, pay thoughtful.

Art Direction • Design Direction • Design • Storyboarding • Automated Systems

Produced at Instrument • For Afterpay