Din Tai Fung USA
Din Tai Fung is a popular dumpling restaurant with a worldwide presence. Hello Design redesigned the website for the restaurant’s US branch, and I animated the illustrations our agency developed for the site. Additionally, I brought Din Tai Fung’s mascots to life, animating the brand’s characters for a set of GIF stickers. I set up Din Tai Fung’s GIPHY account so the GIFs are available to use wherever GIPHY’s API is integrated, including applications such as Instagram Stories, iMessage, Slack, and more.
Hello Design also created a landing page for its partnership with Netflix’s Over the Moon. As part of this project, I animated stills of the movie’s characters for a scroll-activated surprise and delight moment.
Illustration • Design • Animation
Produced at Hello Design • For Din Tai Fung USA • Creative directed by David Lai • Designed by Tracy Hung, Hajime Himeno, Derek Yang, and Katarina Klask • Copy written by Erika Wilder • Project managed by Sara St. Hilaire