Facebook Power Admin Group

Facebook Power Admin Group (PAG) is a Facebook-driven project to help serve top-performing group admins across the globe. These Power Admins are invited to join regional Facebook-moderated groups where they can connect with other community leaders and get direct support from Facebook itself.

At Hello Design, I directed a team of designers who designed and animated global templates for posts within the subbrand’s groups, collateral for events, and swag to send to group members. Every couple of years, my team oversaw PAG’s brand refresh – here’s the one I established that ran from 2020-2022.