Facebook Power Admin Group
Facebook Power Admin Group (PAG) is a Facebook-driven project to help serve top-performing group admins across the globe. These Power Admins are invited to join regional Facebook-moderated groups where they can connect with other community leaders and get direct support from Facebook itself.
At Hello Design, I direct a team of designers who design and animate global templates for posts within the subbrand’s groups, collateral for events, and swag to send to group members. Every couple of years, my team oversees PAG’s brand refresh – here’s the one I established that ran from 2020-2022.
Design Direction • Illustration • Design • Animation
Produced at Hello Design • For Facebook • Creative directed by Gaelyn Jenkins and Tracy Hung • Design directed by Katarina Klask • Designed by Olivia Taylor, Bianca Austria, Jenna Kwon, Katarina Klask, and more (not pictured) • Project managed by Jonathan Colquitt, Tracy, Savannah, and Larzine Wright